UK Churches - Church Website Design
The key information that you need your existing and potential viewers to know and understand about your organization and services can be broadcast online in minimal time and with optimum benefits. There is increasing awareness on multi-media engagement of the viewer, so don’t get left behind.
Continue reading “What are the benefits of using video on your website 7?” »
A video delivered via a website can be experienced “on-demand”. It is available at any time for the viewer to watch whenever they wish. A video is also versatile – a production that has been created for a website can also be repurposed for use on other platforms such as DVDs and mobile phones, as well as being mass produced to deliver directly to your community.
Continue reading “What are the benefits of using video on your website 6?” »
A well-produced video demonstrating a your church accompanied with testimonials from the congregation, helps to provide credible evidence. This can have a greater influence on viewers decision.
Continue reading “What are the benefits of using video on your website 5?” »
It is important that any visitor should be kept on a website for as long as possible to learn and explore about the products and services on offer. If a site has a large number of pages, there’s a high chance the visitor will not see all of them.
A video on the front page (or other key areas of the site) can make a website “sticky” in order that the visitors will stay longer to watch the content, and it also provides a mechanism to deliver all the key messages.
Continue reading “What are the benefits of using video on your website 4?” »
Users generally look for a visual experience when browsing the internet, and video content (if constructed well) can have a greater appeal. It’s in our nature that the majority of people would prefer to see something visually in preference to reading about it. Users will tend to scan over large amounts of text, picking out the highlights, where a professionally produced video will almost certainly be watched at least in part, and will give you an opportunity to get your key messages across uninterrupted.
Continue reading “What are the benefits of using video on your website 3?” »
With the Internet expanding rapidly with much more competition and choice for the consumer, businesses across all sectors are seeing the benefit of introducing video rich content on websites, and other social media outlets.
Online video is not a new concept, but has grown in popularity exponentially over the last few years, largely due to the availability of high speed broadband. The opportunities to create a great video is huge. YouTube alone has over 200 million videos and millions of viewers every day, so if you have a compelling video about your organization, company, product or service, why not use it to help drive traffic back to your website?
Continue reading “What are the benefits of using video on your website 2?” »
One thing always to keep in mind: Your video should be short! At UKC, we recommend that you keep your “Welcome To Your Church” video under two minutes. People absorb information much better if you feed it to them in small doses. If your video is too long and the call-to-action is at the end, you may lose people before they reach that point. Keep in mind that some viewers are perpetual “snackers” and may never reach the end of a video, no matter how compelling the content is. One way to address this challenge is to have your company’s website address displayed at the end of video. This way your viewers will know how to reach you.
Continue reading “TIP FIVE: Make It Short” »
A good call-to-action helps you target desired behaviour from your viewers. Here are two key elements that will make your call-to-action effective:
Make your call-to-action obvious and easy to remember. Many of your viewers could just be passive viewers. Don’t leave it up to chance – make your call-to-action very clear and prominent. Always add a simple call-to-action at the end of each video. A good example is: “Sign up at www. [yourchurch].com.” You also need to put the direct link to the sign-up form in the description of the video. When you are creating a link, make sure that it is easy to remember, e.g., www.[yourchurch].com/offer.
Be consistent with the behaviour you want to target. When you are creating a call-to-action, decide what you want your viewer to do. Don’t have a call-to action that says “Learn more” and then direct people to a shopping cart. People will get frustrated. You must meet your audience’s expectations.
Continue reading “TIP FOUR: Include a Clear Call-to-Action” »
For your first video it is important to give it some structure, just like you would for any other project. Taking ten minutes to develop a “shot list” will help you stay on track and save you time in the long run. Think about the visual experience you want to give your viewer. Don’t get bogged down with this. It is better to go with your intuition than to over-think a video.
What is the purpose of your video? Remember step one. Revisiting your goals will help you establish a shot sequence.
Continue reading “TIP THREE: Create a “Shot List”” »
Put yourself in your congregation shoes. Think about what they are really interested in watching and what they would find beneficial to learn about your organisation. Here are some initial ideas to get you started:
Testimonial – Your congregation are your best advocates. Let them tell how God has changed their life.
Continue reading “TIP TWO: Determine a Type of Video” »
